How did James Franco get all bloody in this “General Hospital” sneak photo?

I saw this first official photo released by ABC to E! Online and had to share. I actually have a better shot that I will post here soon but this certainly will peak the interest of GH fans around the world.

So how did James Franco get bloodied up? Did Steve Burton (pictured here with Franco) do this to him? Did the character I played on these episodes do it to him?

Tune in starting September 20th for this story arc.   Read more.  

Photo credit:  ABC/Ron Tom

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